Billionaires on Ice: 4 Business Heavyweights Who Take the Dip

They’ve built business empires, backed billion-dollar ideas and made fortunes along the way.

You’d think their idea of relaxing might involve a private island, a luxury yacht or a five-star spa.

But some of the business world’s biggest names have a rather different idea.

Freezing cold water.

From Silicon Valley to the Caribbean, here’s what happens when big business meets very small temperatures.

1. Richard Branson — Virgin Territory. Freezing Water.

He’s launched airlines, sailed across oceans and even travelled to the edge of space.

So perhaps it’s no surprise that Richard Branson likes to start his mornings with a little adventure.

At his private Necker Island retreat, the Virgin founder has described playing tennis at 6:15 AM before jumping into an ice bath for five minutes.

Most billionaires have a morning meeting.

Branson has a morning freezing.

2. Jack Dorsey — Tweet. Sweat. Freeze. Repeat.

The co-founder of Twitter and Block has become famous for his unconventional routines.

Among them? A sauna followed by an ice bath.

Dorsey has described spending around 15 minutes in a hot sauna before entering water as cold as 2°C for three minutes, sometimes repeating the cycle.

From running technology companies to switching between extreme temperatures, Dorsey clearly doesn’t do anything by halves.

That’s one way to reboot your system.

3. Tim Draper — The Coldest Pitch Meeting in Silicon Valley

Imagine pitching your startup to a billionaire investor.

Nervous enough?

Now imagine he’s sitting in an ice bath while you’re doing it.

In 2026, billionaire venture capitalist Tim Draper took 52 startup pitches in 52 minutes while sitting in water below 4.5°C.

The investor, known for backing companies including Tesla and Skype, turned the traditional pitch meeting into something considerably cooler.

Forget the boardroom.

Welcome to the ice room.

4. Tony Robbins — The Business of Getting Cold

He’s coached executives, filled stadiums and built a business around personal performance.

But Tony Robbins has another daily ritual that doesn’t involve a microphone.

Cold water.

Robbins has described starting his day with a dip in a cold pool, a habit he’s maintained for years.

His philosophy is simple: don’t spend too long thinking about getting in.

Just take the dip.

For someone who makes a living motivating people, that’s a pretty convincing way to practise what he preaches.

Big Business. Cold Water. Your Turn?

You don’t need a billion-dollar company, a private island or a Silicon Valley investment portfolio to enjoy an ice bath.

At The Ice Bath Club, we’ve got ice baths, social saunas, hot baths and good company.